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Storycraft. The
power and gift of strategic storytelling.
People
understand information, data, instructions and details. In fact,
many of us feel we’re up to our eyeballs in them. But what moves
us, and what we remember – are stories.
Nearly
every day, we’re faced with moments (opportunities) in which to
experience authentic communication. Some of these moments are pivotal,
some ordinary. Yet often, in this rushed, bullet-pointed,
multi-tasking world, those moments go by unclaimed. How do we make the
most of those opportunities and begin to make real and memorable
connections?
One of
the most important ways is through story. Stories help us build trust,
communicate on a deeper level, create influence, be understood and
remembered.
Join
Susan Stoen, principal of CQ Communications (The Clarity Quotient) in
this hour-and-a-half session to gain insights into why storytelling
works and explore the benefits of practicing this medium. Experience
some inspirational stories. Hear how others tell their stories. And
begin to tell your own.
What
you’ll learn:
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What
makes storytelling so powerful
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The
elements to include to ensure your story is effective
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The
difference between ordinary stories and strategic stories
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Which
other communication trait is just as important as storytelling
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Tips
for being an effective storyteller
In this
interactive session, you’ll not only hear examples of great stories,
you’ll begin practicing your own.
Are you as a presenter (ok, or anyone you know) guilty
of the following?
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I ran out of time, so I just “threw together” my
PowerPoint slides last night
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I’m not feeling confident about remembering my
content, so I probably put more words on my slides than I should
have…but my audience won’t notice
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I don’t know where to get pictures or how to put them
on the slides
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But my audience “needs” all that information
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My fourth grader offered to show me some PowerPoint
“tricks” so I have to use them
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I’m just not that creative
There are a myriad of bad PowerPoint habits out there.
In fact, PowerPoint gets such a bad rap these days that “death by
bullet point” is a commonly used phrase. If you are familiar with any
of the statements above, you’ve probably developed your own bad
habits. And your audience is suffering because of them.
Here’s the good news. It’s relatively simple to make
some changes that relieve your audience of the burden of sitting
through another bad PowerPoint presentation. In fact, you’ll be
pleased to know that good PowerPoint will make your presentation
more compelling, more memorable and, well, you’ll probably
have more fun giving it.
Join Presentation Design Guru, Susan Stoen, in this
hour-long session to learn the following:
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Ideas for alternatives to bullet-point slides (with
too much text)
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Easy and inexpensive resources for great images
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Common (novice) mistakes to avoid
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Effective ideas for keeping the audience on track
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Lots of PowerPoint dos and don’ts
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When (and when not) to use animation
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Why the way your presentation looks affects your
credibility
This session will reveal the design elements your presentation “must
have” in order to be great. Many ideas and methods will be shared to
help you capture these elements so that your PowerPoint is exciting,
memorable and effective.
Oh, and one more thing. If you’re delivering by webinar, these bad
habits are amplified because you’ve lost your face to face connection
with the audience. Which means it’s even more important to serve up
some fabulous visuals.
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Who should
attend?
Those who have a good working knowledge of PowerPoint and are
looking for new creative ideas. Or for managers and executives who
have others create their presentations and would like to know what
defines great PowerPoint.
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Note:
Because of the program’s time length, this session is aimed more
toward sharing and inspiring creative ideas than addressing the
technical steps of "how did you do that?"
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